Cobble Hill Puzzle Co Launches Bold New Design For Its 13th Birthday

Makeover includes more uniformity across piece counts and a new reference poster
January 25, 2018

Victoria, BC - Cobble Hill Puzzle Co launched a redesign of its jigsaw puzzle boxes for 2018 in celebration of its 13th birthday.  The change to a more bold, modern look was spurred on by the change in demographics within the puzzling community who enjoy Cobble Hill puzzles.  The company is seeing growth with millenials, young families and couples - as opposed to mostly a senior community.  In 2005, when the company was launched, the classic and simple beige box really spoke to trust and added comfort to those trying something new. Now after 13 years and a more firmly established fan base, making the change to a bolder colour scheme made sense.  

There were a few other practical decisions that needed addressing with the box design. The company knew retailers wanted larger images on all sides of the box to have more options for facing their puzzles on the shelves.  Consumers wanted a reference poster that was unobstructed by the company logo on the front of the box. These and other functionality issues like bigger box front image, consistent item code placement, and easy colour coded boxes by piece count all contributed to making a bold change.  

While some Preferred Retailers had exclusive rights to showcase the new design in December 2017, the majority of retailers will offer the newly designed puzzles in January and February 2018.  There was an initial release of 53 new images with the new box design and an additional 43 new images will be released between January and February 2018. As well, the company is transitioning the majority of its puzzles to the new box design as reprints are necessary.  The company expects to turn over the majority of its classic design before the end of the year.  

Feedback from both the retailers and the social community of puzzlers have been very positive. The company is confident that the change was a move in the right direction. 

About Cobble Hill Puzzle Co

Cobble Hill Puzzle Co was estabished in 2005 as a premium brand of jigsaw puzzles. While the company's support and sales staff are based out of Victoria, BC, the puzzles ship from the warehouse in Brampton, ON and are manufactured in the United States.  From quality linen print paper that reduces glare to its signature random cut pieces that add quirky fun, these well loved jigsaw puzzles are sought out around the world.  The company serves puzzle enthusiasts from 2000 pieces to 38 piece tray puzzles, loved by seniors and children alike.  As the sister company to Outset Media, the mission statement is the same: "Our passion is to create quality time for family and friends. We do this by creating and distributing quality games and puzzles."

About Outset Media

Outset Media is a leading Canadian manufacturer and distributor of quality fun and entertainment for all ages. The company has a diverse product offering manufacturing not only tabletop games, but also the highly sought after brand of Cobble Hill puzzles, made in the USA. Outset believes that in a digital age it’s important to preserve time for real social interaction through traditional play with quality board games and puzzles. The company distributes award winning products to retailers across North America and has been voted as Supplier of the Year in Canada seven times from the Neighbourhood Toy Stores of Canada.