TaG Central Review
Approximately two weeks ago, suppliers and retailers got together in a hotel near Pearson International Airport for a three-day mini tradeshow. It was the third running of TaG Central, a biannual event held in Toronto.
TaG Central is a non-profit association of toy and game manufacturers and distributors. Established in the wake of the cancellation of the Canadian Toy Fair, TaG Central borrows its model from the highly successful Drummondville Toy Show.
The show encourages retailers to attend by providing travel credits - earned on orders placed at the show - to help offset travel expenses including flights, car mileage, hotels, and meals.
TaG Central is organized by volunteers. Thank you to all those who worked hard to put on this event!
The positives! We were pleased at the number of retailers who attended. And it wasn’t just retailers from southern Ontario - there were retailers from both coasts of Canada, including a surprising number of retailers from British Columbia.
The negatives! It was disappointing to see fewer suppliers exhibiting this year. But, it is understandable. With so many tradeshows in January and February, many suppliers were suffering from tradeshow fatigue. With major tradeshows in Hong Kong, Nuremberg, Toronto, Atlanta, Edmonton, and New York all falling in the seven weeks leading up to TaG Central, it was challenging to head out for one more tradeshow.
My only suggestion to improve TaG Central would be to make the event an annual tradeshow (rather than the current biannual model) with the event being held in June, but not coinciding with the ever-popular ASTRA Marketplace & Academy.
Once again, a huge “thank you” to all the volunteers who worked hard to organize this event. We are glad we were there.