Lego is Going Green

Company Investing $150 million in eco materials
24 June 2015

Lego is ranked number five of the best reputed corporate brands on a global ranking according to the annual Global RepTrak 100.  The company is up in reputation from number nine in 2014 and number 10 in 2013.  And in North America, Lego is ranked number one in corporate reputation.

It's not hard to imagine the popularity given Lego's reach of nearly 100 million children. CEO Jorgen Vig Knudstorp has hopes to still reach many more children as he believes there is a positive influence from playing with the bricks for development and learning.  In 2014, Lego saw sales increase by 15%, no doubt in part to the hugely successful Lego Movie.  

Lego is conscious of the impact the plastic bricks have on the environment.  "We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging and through our investment in an offshore wind farm.  Now we are accelerating our focus on materials," said Jorgen Vig Knudstorp. This focused effort on creating more ecologically sound bricks has also increased jobs in their region as they research new materials that are sustainable for the long term future.  

Outset Media doesn't have nearly the same impact on the environment as Lego. However, we also believe that even small companies can have a big impact based on their manufacturing decisions.  Many years ago, Outset brought a big part of its production back to North America from China.  In an effort to reduce our carbon footprint and support the North American economy, we chose to produce all of our Cobble Hill jigsaw puzzles in the United States and a majority of our board games and card games.  Some of our games that require plastic parts are still being manufactured in China, however our Product Sourcing Manager is actively researching local alternatives.  We hope to one day say that all of our board games and card games are made in North America.

In the meanwhile, we hope that children and adults continue to share their love of play!  Instead of throwing out a board game or toy, recycle it at a thrift store or give it to a friend.