Outset Media Inks Deal With ASTRA To Produce Line Of Preschool Products Exclusively For ASTRA Retailers
Victoria, British Columbia (February 13, 2015) – Outset Media announced today that it has signed a deal to offer a line of preschool toys exclusively to independent toy stores that are members of the American Specialty Toy Retailing Association (ASTRA).
“Outset Media manufactures board games that are built to last, and we spend many thoughtful hours developing games with engaging content, so children and families will want to play them over and over again,” said Dave Manga, Outset Media’s President. “Our products are a great fit with ASTRA neighborhood toy stores, and we are proud to support locally-owned retailers by offering them this line of exclusive products.”
“ASTRA retailers are always looking for ways to differentiate their stores from the competition— especially the big box discounters,” said Kathleen McHugh, President of ASTRA. “One strategy for making ASTRA stores a destination in their communities is to offer top quality products with exceptional play value that their customers cannot find anywhere else. We are so pleased that Outset Media has made this agreement with ASTRA because it will spotlight their top quality games at retail outlets nationwide and it is a huge customer benefit ASTRA members can feature in marketing their stores.”
For the honor of offering an exclusive line, Outset Media was selected along with two other manufacturers by a committee of ASTRA retailers for its unique product submissions and their fit with a “typical” specialty toy store brand.
Outset Media will offer these seven Noggin Playground games branded for ASTRA:
• Walk Like a Chicken, ages 3+
• Bzzz Oink Bingo, ages 3+
• Piggies on the Run, ages 3+
• Princess Snakes & Ladders, ages 3+
• Pirate Snakes & Ladders, ages 3+
• Adventures in Storyland, ages 5+
• Dragon Dash, ages 5+
Details about all products included in the ASTRA exclusives program, including manufacturer, product name, age ratings, wholesale cost, and MSRP, can be found at the ASTRA website.
ASTRA members can see the products in person and get more information about the ASTRA exclusives program during Toy Fair at the Exclusively Yours Reception on Saturday, February 14th from 5:30 PM to 6:30 PM at Javits Center, Level 1, Hall 1E , Room 1E06. Retailers, manufacturers, and sales reps can join ASTRA any time during Toy Fair at Booth 5849. Products will also be available at ASTRA’s Marketplace & Academy in Charlotte, NC during June 7-10, 2015.
For more information about the products and pricing, visit Outset Media at New York Toy Fair Booth 5619 and at ASTRA’s Marketplace & Academy in Charlotte, NC at Booth 1434.
About Outset Media
From brain games to party games, Outset Media is a leading manufacturer of quality fun and entertainment for all ages. Outset is a well-rounded company manufacturing not only games, but also the highly sought after brand of Cobble Hill puzzles, made in the USA. The company believes that in a digital age it’s important to preserve time for real social interaction through traditional play with quality board games and puzzles. The company has received numerous accolades for its North American made educational line of Professor Noggin’s card games, as well as many notable awards for its other products from organizations such as the National Parenting Center, Dr. Toy, Teachers’ Choice Awards, Parents Choice, Mensa, the Canadian Toy Testing Council, and Oppenheim Toy Portfolio. Visit www.outsetmedia.com for more information.
About the American Specialty Toy Retailing Association (ASTRA)
With more than 1300 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests. For more information, visit www.astratoy.org.
Because Community Matters, ASTRA members thank you for shopping locally. ###