Mattel

Nuremberg Toy Fair Review

This was our 6th consecutive year exhibiting at the Nuremberg Toy Fair.  It finally feels like we are making some significant progress on the international side of our business.

We exhibit at 8 tradeshows in Canada and 21 tradeshows in the United States.  At these tradeshows, the goal is to meet with retailers, and show them our board games and puzzles.  But Nuremberg Toy Fair is different for us.  At this tradeshow, we are only interested in meeting with distributors (rather than retailers) as it isn’t economically feasible to ship to individual retailers outside North America.

Patch Products rebrands to PlayMonster

For those of you who missed NY Toy Fair this year, there was some interesting news from Patch Products.  The company has rebranded.  Henceforth, the company will be named PlayMonster.

A Brief History of Patch Products

Mattel acquires MEGA Brands

This is not breaking news.  Several weeks ago, Mattel announced that it had acquired MEGA Brands for $460 million.

Lessons from Lego

It would be difficult to find a child who is not familiar with the iconic Lego building toy.  Lego is one of those ubiquitous brands that transcends cultures around the world.

Lego was founded back in 1932, the brainchild of a Danish carpenter named Ole Kirk Christiansen.  At first, Lego only made wooden toys.  Quality was always important at Lego, even back in those early days – the company was named after the Danish phrase for "play well".  Fifteen years later, the company expanded into plastic toys.  Lego produced its first interlocking plastic bricks in 1949.  The rest is history!

Consumer Spending on Toys and Games

In a recent news article published by the financial media company The Motley Fool, it was reported that the amount being spent on traditional toys and board games in the United States had fallen from $85 per person in 1998 to its current level of $60 per person.

ASTRA Marketplace & Academy 2012

Last week we exhibited at the ASTRA Marketplace & Academy in Baltimore.  It is remarkable how things have changed over the years.  Our first ASTRA was waaaaaay back in 2003, held that year in Broomfield, Colorado.  How time flies!

The floor space has sure increased since our first ASTRA.  Back then, exhibition space was limited to two hotel ballrooms, and I can’t recall anybody having more than an 8’ x 10’ booth.

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