Hasbro

Patch Products rebrands to PlayMonster

For those of you who missed NY Toy Fair this year, there was some interesting news from Patch Products.  The company has rebranded.  Henceforth, the company will be named PlayMonster.

A Brief History of Patch Products

Lessons from Lego

It would be difficult to find a child who is not familiar with the iconic Lego building toy.  Lego is one of those ubiquitous brands that transcends cultures around the world.

Lego was founded back in 1932, the brainchild of a Danish carpenter named Ole Kirk Christiansen.  At first, Lego only made wooden toys.  Quality was always important at Lego, even back in those early days – the company was named after the Danish phrase for "play well".  Fifteen years later, the company expanded into plastic toys.  Lego produced its first interlocking plastic bricks in 1949.  The rest is history!

Consumer Spending on Toys and Games

In a recent news article published by the financial media company The Motley Fool, it was reported that the amount being spent on traditional toys and board games in the United States had fallen from $85 per person in 1998 to its current level of $60 per person.

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