Scrabble

Nuremberg Toy Fair Review

This was our 6th consecutive year exhibiting at the Nuremberg Toy Fair.  It finally feels like we are making some significant progress on the international side of our business.

We exhibit at 8 tradeshows in Canada and 21 tradeshows in the United States.  At these tradeshows, the goal is to meet with retailers, and show them our board games and puzzles.  But Nuremberg Toy Fair is different for us.  At this tradeshow, we are only interested in meeting with distributors (rather than retailers) as it isn’t economically feasible to ship to individual retailers outside North America.

Chapter 11 for Fundex

One company I have admired for many years is Fundex.  What impressed me about this company was their consistent branding.  Whether it was their logo, their packaging design, their website, their tradeshow presence and other marketing materials, Fundex kept a consistently professional appearance and appeared to live their motto “Where fun comes first!

And with games like ‘Phase 10’, the second best selling card game next to Uno in their line, Fundex was indeed a company to watch!

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