After my most recent blog, two retailers called and asked me if they should be attending Nuremberg Toy Fair. After getting over the shock that two retailers actually read my blog, I thought about their question. It is an interesting one. Here are my thoughts.
Firstly, the official name of Nuremberg Toy Fair is Spielwarenmesse - which doesn’t really roll off the tongue - hence I will continue to refer to the tradeshow as Nuremberg Toy Fair.