Time to renew my mobile phone
Consumers of BlackBerry phones have been jumping ship to Apple and Samsung in record numbers. Last week, both investors and the press were quick to jump on the latest sales figures from Research in Motion (RIM). Some of last week`s headlines were blunt and brutal:
RESEARCH IN MOTION TO AXE 5,000
SALES DWINDLE AT RIM
RIM SHARES PLUMMET 21%
RIM TO DELAY LAUNCH OF BLACKBERRY 10
RIM: THE MISERY GOES ON AND ON
We renewed our mobile plans for the office yesterday, just as many mobile phone users around the globe were doing these past three months. I thought long and hard about getting a new BlackBerry. After all, if Research in Motion falters, do I really want to be stuck with a BlackBerry for three more years?
I use my phone primarily for work. So what do I really need in a mobile device? I need it to be reliable. But all phones nowadays are reliable. I need a keyboard. BlackBerry certainly has that. And I don`t really need all those bells and whistles to entertain me, because if I had spare time for such things, I would try to hit the gym instead (unless there is an app out there for 99 cents that will magically melt the pounds away)!
What my decision came down to was loyalty.
Not loyalty towards BlackBerry. But loyalty towards a Canadian company that employs thousands of North Americans. These thousands of North Americans purchase our board games. These thousands of North Americans purchase our puzzles. These thousands of North Americans support retailers across Canada and the USA, and in particular in the Kitchener-Waterloo region. If, as a company, we want to be successful, we need a strong country. We need companies like Research in Motion to remain successful.
THAT IS WHY I HAPPILY CHOSE A BLACKBERRY AGAIN!