Manga's Blog

Move over Mattel… we have made our first acquisition!

In the world of mergers and acquisitions, this certainly won’t make the newspapers.  BUT… it is our first acquisition… and I am excited!

Mattel acquires MEGA Brands

This is not breaking news.  Several weeks ago, Mattel announced that it had acquired MEGA Brands for $460 million.

The Good, The Bad, and The Ugly

My apologies for the late blog posting regarding this year’s NY Toy Fair.  The tradeshow wrapped up exactly two weeks ago.  It is just sooooooo hard to find a spare moment to think – let alone write a blog posting – during the hectic post tradeshow craziness.

The Good, the Bad and the Ugly was a 1960s western starring Clint Eastwood, Lee Van Cleef, and Eli Wallach.  The movie follows three gunslingers competing to find a buried Confederate treasure.  The film is arguably the best and most iconic “Spaghetti Western” ever filmed.

Why we exhibit in Nuremberg

This was the second consecutive year we have exhibited at the Nuremberg International Toy Fair.  Between appointments and people meandering into our booth, I did have ample time to reflect on why we are exhibiting in Nuremberg.

Toy store in the Munich airport

While en route to the Nuremberg International Toy Fair, I had some spare time to pass at the airport in Munich.  So, I decided to check out the airport’s toy store.

The love affair that Germans have with card games and board games is well known.  What first struck me on entering the store, was how true this is.  Beside the entrance on both sides of the doorway were racks of card games (there were a total of four large spinning racks).  And right in the centre of the store, in what would be considered the prime retail location, was a huge selection of board games.

It's A Wrap at the CGTA

Another January has passed, and so has another CGTA Spring tradeshow.  Here are my thoughts:

Try a NEW card game today

This should come as no surprise - I like playing card games.  In my personal life, I probably spend more time playing card games than board games.

As someone working in the game distribution industry, I tend to view all card games as falling into one of two categories:

The Best Toy Awards in Canada

The effectiveness of toy awards has been a topic of discussion around our office for many years. Yes, awards can certainly help boost sales. But how effective are they really? There are so many toy awards out there, it can become confusing to parents and grandparents.

Like most things in life – there are the good ones and there are the bad ones. Some toy awards have very little impact on sales. However, a select few toy awards do have a great impact on sales. I suspect much of their effectiveness (or lack thereof) comes down to testing methodology.

MindWare and Warren Buffett

We received some big news yesterday!  Some really BIG news!!!

One of our major suppliers has been purchased.  It was announced yesterday that Oriental Trading Co. has purchased both the mail-order and wholesale divisions of MindWare.  Oriental Trading Co. is a US based company that sells primarily value-priced toys and novelties.  The company is owned by Berkshire Hathaway, which means that Warren Buffett is ultimately the new owner of MindWare.

ASTRA Marketplace & Academy 2013

This past week, ASTRA held their annual Marketplace & Academy in Nashville.  I was not personally in attendance this year, but our company had a booth.  This was the 11th time that Outset Media has exhibited at ASTRA.
 

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